Try Sarah Tops
My wife is rather crafty and likes to make little flowers and trinkets for her beautiful hair. She then begin to make them for her sisters and friends. Then we noticed how often these kind of hair accessories are sold at little booths at fairs.
She had the idea of starting a little business and I joked around about the name "Try Sarah Tops"... Even though "tops" may not be the best way to describe them... it was funny in a dorky kind of way.
I followed through by drawing a little vector triceratops character to showcase a hair accessory. Which turned into a business card and online etsy store.